YouTube Launches New Tool to Spot Deepfake Videos Using Creators’ Likeness
YouTube has introduced a new AI-powered tool that helps creators find and report deepfake videos that misuse their face or voice. The feature aims to give creators more control over how AI-generated content uses their likeness.
YouTube Launches New Tool to Spot Deepfake Videos Using Creators’ Likeness
YouTube has started rolling out an AI tool to help creators detect and request the removal of deepfake videos that use their image or voice without permission. The new system, available to members of the YouTube Partner Program (YPP), works much like YouTube’s Content ID, which flags copyrighted material.
Creators who want to use the feature must opt in and verify their identity with a government ID and a short selfie video. This information helps YouTube compare new uploads with the creator’s real likeness. The tool was first tested in a pilot program with talent represented by the Creative Artists Agency (CAA). For now, the feature mainly detects altered faces, not voice-only imitations.
Quick Facts:
- Available first to verified YouTube Partner Program creators.
- Requires photo ID and selfie video verification.
- Pilot tested with CAA talent before public rollout.